SELFRIDGES︎ Sell Fridges Social Campaign
Commission by Selfridges to create a series of diruptive meme social content to promote their summer sale.
Inspired by an appliance store in London named ‘Sell Fridges’ with brash yellow branding.
I worked with Selfridges to embrace the copycat name and logo and use it to the stores advange. With their branding placed back onto two Selfridges stores shop fronts store fronts, also including fridges and other appliances in the windows.