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Senior Creative and Strategic Lead, specialising in social and digital content for fashion, luxury and culture-led brands.

I have worked as a Senior Creative Lead, Social in-house at Burberry and agency-side as Senior Art Director at creative agency Cult London.

Now freelance, I work with brands including
Dior, Jimmy Choo Valentino, Highsnobiety, Selfridges and COS.

Known also for my Instagram account @freddiemade, where I create fashion memes, earning recognition, features and interviews in press and media from Vogue to Highsnobiety to The Telegraph.

Currently working freelance in the UK, I split my time between Harrogate in the North of England and London in the South.


Senior Creative Lead, Social at Burberry

Senior Art Director at Cult London

Digital and Social Creative at House of Holland

Freelance Senior Social Creative and Strategist

Graphic Communication BA(Hons) at Bath School of Art + Design

Foundation Diploma in Art & Design at Leeds Arts University