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BY FREDDIE SMITHSON











FREDDIE SMITHSON

︎︎︎ About



Freddie is a Senior Creative Lead and Content Creator for social and digital, specialising in the areas of fashion, luxury, lifestyle and culture. A creative and strategic thinker, Freddie has a passion for collaborating and innovating when working with people and brands who aren’t afraid to have fun.

Freddie has worked as a Senior Creative Lead, Social in-house at Burberry and agency-side as a Senior Art Director at Cult London. He also has a wealth of experience working as a freelance content creator with national and international brands under the alias freddiemade and his work has been featured extensively in press and media globally.

Currently working freelance in the UK, Freddie splits his time between Harrogate in the North of England and London in the South.


︎︎︎ Experience 

Senior Creative Lead, Social at Burberry

Senior Art Director at Cult London

Digital and Social Creative at House of Holland

Freelance: Working with brands including Dior, Selfridges, Highsnobiety and Nike.


︎︎︎ Education

Graphic Communication BA(Hons) at Bath School of Art + Design

Foundation Diploma in Art & Design at Leeds Arts University

︎︎︎ Photo by Tyler Morris