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BY FREDDIE SMITHSON







HOUSE OF HOLLAND

︎︎︎ Lily Allen Eyewear Social Campaign


Social competition for House of Holland, pin the eyewear on Lily Allen to win a pair. Launched in tandem with the launch of Instagram Stories, when for the first time, users could tap and hold on social video to pause it. Giving them the chance to play as the eyewear flew across Lily’s face.

Photography from the House of Holland eyewear campaign shoot with Lily Allen.