![](https://freight.cargo.site/t/original/i/3a97ef4b68a1d32e9f7848e7d9b7a860085a457f632af508c8f76e2e24c7dd77/Dior-Logo-White.png)
I was commissioned to create a suite of animated GIF stickers that showcased products from the Dior Amour collection in a social-friendly way. I wanted to hero each product individually but also create a narrative to tie them all together, adding a layer of interactivity and subtle storytelling.
After some research, I discovered that Christian Dior was known to carry a tangle of talismans together in his pocket that included a heart.
My concept was to turn the products themselves into individual ‘talismans’, something to collect, which when all brought together, would create a heart, a symbol integral to the Dior Amour collection and something close to Christian Dior’s own heart.
I created five GIF stickers using five key products, that the Dior audience could use either as stand-alone animations or pieced together like a jigsaw to make a much larger heart.
![](https://freight.cargo.site/t/original/i/baf20b84391a8e637111acf1a571ed7aaafc1daadd8b412c4e2c55e661db66a3/Dior---GIF-1_00000.gif)
![](https://freight.cargo.site/t/original/i/22ea248a99f3cf3796e79eba46b22bb18210df1f4faf7ff81f2a269b4f7c8736/Dior---GIF-2_00000.gif)
![](https://freight.cargo.site/t/original/i/a1992b1ba8ec9f51303d41ba477fe6a660c6994c5f2d3a4a7baa601e209781b7/Dior---GIF-3_00000.gif)
![](https://freight.cargo.site/t/original/i/68326d4daf07840ca4fdd05bd2a2c0791c519039029f06f3b76e574b3b9fcfcb/Dior---GIF-4_00000.gif)
![](https://freight.cargo.site/t/original/i/9cb2e842285fa8374e06abc79a5bf006c31ac0b5cbc7a68e3146de96a5f048b9/Dior---GIF-5_00000.gif)