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BY FREDDIE SMITHSON


DIOR

︎︎︎ Dior Amour Collection ______________________________________________________
I was commissioned to create a suite of animated GIF stickers that showcased products from the Dior Amour collection in a social-friendly way. I wanted to hero each product individually but also create a narrative to tie them all together, adding a layer of interactivity and subtle storytelling. 

 

After some research, I discovered that Christian Dior was known to carry a tangle of talismans together in his pocket that included a heart.

 
My concept was to turn the products themselves into individual ‘talismans’, something to collect, which when all brought together, would create a heart, a symbol integral to the Dior Amour collection and something close to Christian Dior’s own heart.


I created five GIF stickers using five key products, that the Dior audience could use either as stand-alone animations or pieced together like a jigsaw to make a much larger heart.