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BY FREDDIE SMITHSON


CALVIN KLEIN

︎ CK-ONE Fragrance Animation


I was approached by Calvin Klein and Coty to create a suite of social content to promote the CK One and CK All fragrances on social media.

To create a series of content that was authentic to both me and the CK brand, whilst keeping the product as the focus. CK One and CK All celebrate the individual, self expression and are blank canvases for expression. I kept a raw, stripped back aesthetic in the content I created, taking references from canvas, the sky and skin tone, to create pieces that stay true to the Calvin Klein values.

I created three animations in total, which were posted on my Instagram account in October 2017.