Combining footage capturing the process of a Burberry Trench being made in our factory in Castleford, adding a layer of interactivity, using native features on Instagram Stories.
Including an ‘ASMR’ Story with sounds of the machinery and processes at work. An interactive quiz story, educating our audience on the level of detail that goes into the process. And finally, a GIF flicking through the range of bespoke Burberry patches, that our audience could tap and hold down to see in more detail.
