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Burberry’s first venture into LIVE Instagram shopping. A unique shadow performance inspired by the Burberry animal kingdom, reflecting the power and symbolism of animals, played out around the exclusive B SERIES Olympia bag. Our audience was then able to shop the bag directly from the LIVE stream on Instagram.
![](https://freight.cargo.site/t/original/i/6002a11c7939cc1f538cf739ac8b90b2b6a7d79e1d367ce73f041707a925ca6d/Photo-shared-by-Burberry-on-October-6.jpg)
![](https://freight.cargo.site/t/original/i/28b02b28943b1b2568c84c0d410f84f59993b1e0edea4aef702fb0b4040fe718/Photo-shared-by-Burberry-on-October-7.jpg)
![](https://freight.cargo.site/t/original/i/710d550abd261d5f9ea47b1fb6f13a8e9146bfe8aa8763b96892a76c25137061/-TheBSeries-17-October.gif)
![](https://freight.cargo.site/t/original/i/704202f1827066a4a894fda87ac8c48731a5fbe4f2267e305724294d26158298/Photo-shared-by-Burberry-on-October-4.jpg)
![](https://freight.cargo.site/t/original/i/ab1b9bd28ec999b03cfdd3c00d83a28b884946aef8b7d9e4aa5b43d1005281c6/Photo-shared-by-Burberry-on-October-5.jpg)