BURBERRY X SELFRIDGES
︎︎︎ Selfridges Cornershop Takeover
Social content to tease and promote the launch of the Arctic and exploration-themed Burberry Corner Shop pop-up in Selfridges.
We LIVE streamed in-store ‘CCTV’ footage across both Selfridges and Burberry Instagram accounts simultaneously, as if both accounts had been ‘hacked’ and started to broadcast. In the footage that flickered between grid and individual camera views, A penguin (created in CGI) roamed the empty Oxford St Selfridges store after hours. The content was streamed ‘live’ the night before the pop-up to tease the upcoming event. As if hacked, the content appeared suddenly and ambiguously to create intrigue and drive conversation.
