BURBERRY GENERATION

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Bringing content creator collaborations to Burberry socials for the first time. Starting as an initiative in 2020 to build out and support a bespoke Burberry family of creators and creatives (The Burberry Generation) at the onset of the pandemic, specifically on Instagram. 

The initiative grew throughout 2020 into 2021 when we further rolled out the initiative across TikTok with platform-specific creative collaborations with native talent, expanding the Burberry Generation collective.