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As Senior Creative Lead for Social at Burberry, I worked on the concept and brought to life the creative execution for a new disruptive social content franchise ‘The Art of Burberry’. Bringing Burberry house codes and iconography into everyday spaces, in unexpected and disruptive ways that are unmistakably Burberry.

The series was rolled out successfully across Instagram and TikTok, is versatile enough to be adapted for most project moments and many pieces of content from the series are among Burberry’s best-performing on social.