about    CLIENTS    press    PERSONAL     







BY FREDDIE SMITHSON














BURBERRY

︎︎︎ The Art of Burberry

As Senior Creative Lead for Social at Burberry, I worked on the concept and bringing to life the creative excecution for a new disruptive social content franchise ‘The Art of Burberry’.
Bringing Burberry house codes and iconography into everyday spaces, in unexpected and disruptive ways that are unmistakably Burberry. 

The series was rolled out successfully across Instagram and TikTok, is versatile enough to be adapted for most project moments and many pieces of content from the series are among Burberry’s best performing on social.