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BY FREDDIE SMITHSON


BURBERRY

︎︎︎ Interactive Instagram Stories

 

Burberry AW20 London Fashion Week show, interactive Instagram Stories, capturing each aspect of the show through storytelling with a combination of video and stills. Making use of native interactive Instagram features including stickers, sliders and polls to engage the audience and ask them to vote for which bucket of content they wanted to see next.





Also, using the ability to ‘hold and pause’ so the audience could discover different full looks from the collection at random. Finally, VIP arrivals and models' backstage content was captured as video on iPhone to ensure it felt native and engaging for Stories.